What began as a way to make money while earning a Bachelor’s degree in Computer Science during her college days at Tuskegee University has grown into a means of turning passion into profit. After graduation, Bullard landed successfully in corporate America as a computer programmer, where she worked for seven years. However, her true passion for the beauty industry kept calling, and she chose to follow her dream.

Today, CEO DeShawn Bullard ( Licensed Cosmetologist/Certified Trichologist /Hair Loss Specialist) provides healthy and thinning hair restoration products and services nationally & internationally. Her retail brand, NouriTress Perfect Hair Products has graced the shelves of major retail stores such as Walmart, Walgreens, Sally Beauty Supply, J.C.Penney, Target and in select grocery store chains and beauty supply stores. Her NouriTress Professional Salon division products are distributed
to professional hair salons and Beauty Schools across the USA. NouriTress also has international distribution in countries such as Canada, UK & Africa.


Just Google her name, and you can find her name or products buzzing in places such as Steve Harvey’s Act Like A Success Conference Speaker, Black Enterprise, Huffington Post, Essence Magazine Women’s Health, Hype Hair Magazine, Black Doctors.org and major Television networks such as ABC, NBC, CBS, BET and FOX to name a few. NaturallyCurly.com has named DeShawn as one of the top Women Pioneers who influenced the Natural Hair Movement and Essence.com has named her as one of the top salon experts who actually know their stuff!

She was nominated by the Atlanta Business League for “Outstanding Business Woman of the Year” in 2009 and was recognized as “Outstanding Business Woman” by the Georgia State Representatives in 2013. She has made several appearances as a guest hair stylist on the USA’s TBS nationally syndicated TV Show "Movie and A Makeover" and she is an experienced platform artist and a multi-award hair competition winner. As a radio personality, she provided weekly hair advice and hot hair tips to millions of listeners on the local radio in the USA and was the host of her own radio show “Mane Talk” which aired on local Atlanta Radio. For six consecutive years industry source Salon Sense Magazine has named her one of the most influential women in the beauty industry.

She’s also a salon owner and is the author of two self published books and has authored a book for Milady, the largest publisher of cosmetology books in the USA.

This beauty mogul has shown the beauty industry how you can go from standing behind the chair servicing clients to working on top celebrity clientele such as T-Boz, Lynn Whitfield, Ann Nesby, Tramaine Hawkins and Betty Wright, all while building a successful hair product line and other business entities.


  • Mogul Award – MogulCon Nov. 2021
  • Product of The Year – Beauty Supply Institute Jan. 2020
  • Trailblazer Award Jan. 2018 (National Women’s Empowerment Ministry)
  • Bronner Bros. Educator Award Aug. 2018
  • Pioneer Award May 2017 – Atlanta Tuskegee Alumni Chapter
  • “Outstanding Business Woman” by the Georgia State Representatives in May 2013
  • Atlanta Business League for “Outstanding Business Woman of the Year” in Jan. 2009
Deshawn Bullard