Dr. DeShawn Bullard is a prominent figure in the beauty industry, particularly in the field of hair care. Originally, Bullard pursued a career in corporate America as a computer programmer after graduating with a Bachelor’s degree in Computer Science from Tuskegee University. However, her passion for the beauty industry led her to shift her career path. Post-college, she continued her passion for hair care, by completing a Master of Cosmetology program, opening her own salon in 1996 and then moving on to develop her own hair product line. Dr. Bullard is a Board Certified Licensed Cosmetologist, Certified Trichologist, and a Hair Loss Specialist.

Dr. Bullard is the CEO of NouriTress Hair Products, a company she founded to provide products and services for healthy and thinning hair restoration. Her products have been featured in major retail stores like Walmart, Walgreens, Sally Beauty Supply, J.C.Penney, Target, and various grocery store chains and beauty supply stores. NouriTress was also sold in countries like Canada, the UK, and Africa.

Dr. Bullard's achievements in the beauty industry have been recognized widely. She has been named as one of the top Women Pioneers who influenced the Natural Hair Movement by NaturallyCurly.com and as one of the top salon experts by Essence.com. Her accolades include nominations and awards from the Atlanta Business League and recognition from the Georgia State Representatives.


Just Google her name, and you can find her name or products buzzing in places such as Steve Harvey’s Act Like A Success Conference Speaker, Black Enterprise, Huffington Post, Essence Magazine Women’s Health, Hype Hair Magazine, Black Doctors.org and major Television networks such as ABC, NBC, CBS, BET and FOX to name a few. NaturallyCurly.com has named DeShawn as one of the top Women Pioneers who influenced the Natural Hair Movement and Essence.com has named her as one of the top salon experts who actually know their stuff!

In 2023 she received the Presidential Lifetime Achievement Award, in 2013 she was recognized as “Outstanding Business Woman” by the Georgia State Representative and was nominated by the Atlanta Business League for “Outstanding Business Woman of the Year” in 2009. She has made several appearances as a guest hair stylist on the USA’s TBS nationally syndicated TV Show "Movie and A Makeover" and she is an experienced platform artist and a multi-award hair competition winner. As a radio personality, she provided weekly hair advice and hot hair tips to millions of listeners on the local radio in the USA and was the host of her own radio show “Mane Talk” which aired on local Atlanta Radio. For six consecutive years industry source Salon Sense Magazine has named her one of the most influential women in the beauty industry.

She’s also a salon owner and is the author of two self published books and has authored a book for Milady, the largest publisher of cosmetology books in the USA.

This beauty mogul has shown the beauty industry how you can go from standing behind the chair servicing clients to working on top celebrity clientele such as T-Boz, Lynn Whitfield, Ann Nesby, Tramaine Hawkins and Betty Wright, all while building a successful hair product line and other business entities.


  • Presidential Lifetime Achievement Award - December 2023
  • Mogul Award – MogulCon Nov. 2021
  • Product of The Year – Beauty Supply Institute Jan. 2020
  • Trailblazer Award Jan. 2018 (National Women’s Empowerment Ministry)
  • Bronner Bros. Educator Award Aug. 2018
  • Pioneer Award May 2017 – Atlanta Tuskegee Alumni Chapter
  • “Outstanding Business Woman” by the Georgia State Representatives in May 2013
  • Atlanta Business League for “Outstanding Business Woman of the Year” in Jan. 2009
Deshawn Bullard